Don’t Make These Five Web Design Mistakes

The top mistake that people make with web design is to use Flash on their site. Although Flash sites are often very sexy and have very good graphics, you have to consider what your visitors are searching for. They want information about your products and services and most couldn’t care less that you have a Flash site – many will leave without even seeing what you have to offer.


Not all of your visitors will have mega broadband connections and what will appear quickly to some will take an age for others and will more than likely have them clicking the back button through frustration. People expect instant responses these days and most web sites provide this so why would you want to be any different? For all your UK design needs go to web design UK.


Don’t create your site with links to everything under the sun on each page like a catalog and you will avoid mistake number two. This is normally done due to the fear of missing out on a sale or offer and people believe that they have to display everything. There is no evidence to support that this works.


Many Internet marketing studies have revealed that where the visitor is presented with too many choices they end up making none. Information overload like this will overwhelm your visitors and they will look elsewhere as they don’t want to experience this. Categorizing your site so that it is easy for your visitors to find what you have to offer is a far better solution.


The next big mistake is not to have your site optimized for search engines such as Google, Yahoo and Bing. Many will tell you that your message to your visitors is much more important than worrying about the search engines. This is true but it is still very possible to have a good sales message in your page and ensure that it is optimized too.


You are a plumber in London and you want to target people who want your services there. Assume that most people are typing in “Plumber In London". It’s then just a simple matter of optimizing your site for this search term. You need these keywords to appear a few times in your site and in the description and title of the web page. By doing this you will provide assistance to the search engines and they will understand that you are offering plumbing services in London.


Putting too many graphics on your site is mistake number four. If you have too many graphics it will distract your visitors from your sales message and also increase the load time of your page on the Internet. Google are now penalizing web sites with slow load times. Online research companies have found that a web site has around seven seconds to satisfy its readers. Some web sites take longer than that to display because they are full of graphics and you will lose a lot of visitors of your site is like this.


Getting inexperienced people to create your site and its content is the fifth mistake. There is no point in producing a fancy looking web site that has a poor message and does not encourage your visitors to contact you, join your email marketing list or buy your products or services. You can get your web designer to produce a fancy design but write the content yourself or hire a good copywriter to do this.